According to a statistic by MarketingSherpa, an average database of email addresses degrades in terms of value by 22.5% per annum. So even if you have created a group email list, you need to combat that decline in activity of your email list by keeping focus on building email lists of more engaged audiences.
At Leadbunnies, we see a lot of email marketers who want to grow their sales but just don't know where they can start collecting valid email addresses and thus generate hot leads for their business.
So whether or not you have an email list already, you must always be striving to grow your email lists and that too in a fast span as the world is changing very fast.
I will show you below 5 ways on how you can create a group email list for your email marketing purposes. Let's start:
Whether you have a business ready or are about to launch a service, you need to have a landing page which includes a purposeful call to action (CTA) button. CTA button will ask the user to enter their email address in return for a free service or value that you will be providing them on mail. The more specific the value you have, the better will be the CTA results. It could be a newsletter sign up call to action or just a sign up popup. It needs to project value in return for the user to enter their data.
For example: A linkedin post had asked people to enter their email ID if they want 101 business book summaries mailed directly into their inbox for free. That post with a small ad budget generated all the network effect it needed and within 6 days, that post alone helped our client generate 49,000 emails. They are targeted, active leads for your business.
Running a contest on social media networks like Facebook, Linkedin or Twitter could also generate much hype for people to take an action and participate. But to participate, they need to sign up. That's the call to action. Thus, you have generated a hot lead for your business.
Surveys have suggested that repeated contests can generate 1000s of email leads for you very quickly.
Using tools like Lead bunnies email list building software, you can generate even 10,000 email addresses within a day. It's one of the quickest methods to build your targeted email lists.
The software extracts real email addresses from facebook, Twitter, Linkedin. Thus, they are valid email addresses that users have themselves entered in their bio or posts.
But the catch of using such softwares is that since you are collecting email addresses in bulk, the amount of engaged audience is less when compared to building email lists by running facebook ads or doing social media contests.
If you have a small budget and are looking to start with a big audience then using such a software is a no brainer.
When you have 10 users in your email list, you want them engage and bring more audience to use your service.
You can provide a free course or podcast or any value associated with your business for free to your users, but in return they have to refer the service to their friends. It's one of the smartest strategies as it builds genuine word of mouth and helps scale the email group in no time. Retargeting also helps in this case.
Ask bloggers and affiliate marketers to come on board with your marketing strategy. But without incentive, they won't be interested. You can offer them a commission on every sale or hot lead they bring. This not only helps you build your targeted mailing list but also get sales and business numbers to flourish.
Hope the strategies I mentioned above help you build your marketing list of email addresses fast and cheap. If you feel you can offer a tip, then comment below and let us know.
As a reminder, always focus on how to create your mailing list as that will be your potential asset when it comes to marketing strategies.
About the Author
Business Development Head, Lead bunnies